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Tips for real estate brokers to get more customers’ data

If you are a real estate broker, director or even investor, there are millions questions you have to ask yourself everyday like “How is the project going on?”, “How many customers are interested in the project?”, “Are there any deals closed yet today?” and so on. These questions are not only for real estate brokers, investors but also for sales and marketing departments. Customers’ data is the lifeblood of any businesses and in the real estate sector, it is not an exception. All real estate brokers want clients’ data because it is the key to get closer to customers and know what they want to provide them what they need.

So how these real estate brokers get the information from customers? There are hundreds ways to do it effectively, and these below tips are some of them.

Tip 1: Purchase available customers’ data from multiple sources.

After successfully purchasing clients’ data from multiple different sources, data will be sent to the company’s marketing consultants. These staffs will call customers for advice and make an appointment with them to go to the open house. This strategy of marketing is called “telesale”.

Advantages:

Able to get a huge amount of data from customers with a lower cost.

The company’s staffs can advertise products to many customers.

Take an optimal advantage of staffs’ working time.

Disadvantages:

The results are quite unpredictable because it depends mostly on customers’ registration.

The quality of clients’ information taken by this way is difficult to estimate.

There might be some customers bothered by the kind of marketing, they might say something bad to marketing staffs. This could affect those staffs in a long term making them feel uncomfortable leading to the decrease of the working productivity.

In addition, the company has to pay extra fees for other services such as the phone service.

It also takes a lot of time to call and consult customers till they want to purchase products.

Tip 2: Create a separate marketing department for the real estate transaction floor.

Following this tip, the real estate transaction manager will create a marketing department or recruit a few marketing talents to run ads and provide data to the company’s consultants.

Advantages:

Able to generate more new lead.

More and more clients that are interested in the projects will register.

Running ads helps identify potential customers and make it easier to indicate the performance of your marketing campaigns.

This could help you gain more experience to prepare for the next projects.

Disadvantages:

The number of customers’ data is low while the price invested is quite high.

The fixed costs that the company has to pay for marketing staffs, campaigns and ads are high, as well.

Talents in real estate sector are hard to find and even harder to be pursued to stay in the next projects.

To plan for an effective and professional marketing department, you need at least 7 staffs: 1 manager, 1 PR executive, 1 digital executive, 1 developer, 1 content creator, 1 designer and 1 specialist in optimizing the system and analyzing the results.

If you calculate the price for running ads plus the price for purchasing new technology, the total might cost several hundred millions of VND. 

If there are just several marketing employees in the whole real estate transaction company, the workload will be overwhelming.

Tip 3: Do marketing training for consultants to find customers’ data on their own.

This is often used by some big real estate transaction floors.

These floors have a really professional marketing team with a lot of experience, good skills and highly qualified.

The real estate transaction floors will use this tip, assign targets, KPIs and big commissions to their consultants.

These employees will be trained and learn in-depth information about the projects, pros and cons, or how to identify customers. They will be taught basic information about how to run several common ads like Google and Facebook.

Each of them will be given a certain amount of money by the company to run ads on their own.

Advantages:

The real estate transaction floors’ managers and directors are no longer mostly responsible for customers’ data, but this responsibility is now directly on the team of consultants. They are actively seeking for clients’ information in their own.

This tip could help maximize the employees’ ability and working productivity, as well as their connections with prospects.

Disadvantages:

The company needs to recruit a large number of consultants, so the fixed costs might be high.

It is quite risky if consultants cannot meet the KPIs.

These consultants usually do not specialize in running ads so it might take a lot of time to train them professionally, it might cost a lot, as well and ultimately, the results of the company’s performance is hard to indicate.

Moreover, there might be some price competition between these staffs to push the Bit advertising costs up high.

In addition, consultants need to spend time on writing contents, running ads, tracking the performance. As the result, they might have less time to maintain a good service care for customers.

But of course, you still could find a way to do the tip. In fact, many companies hire a professional real estate marketing team to increase their working productivity and spend more time with customers.

Tip 4: Hire real estate agents specializing in marketing

Who are real estate agents? What do they do? How can they help you sell your properties or promote your reputation?

Real estate agents are licensed professionals specializing in marketing for real estate. These agents help you arrange real estate transactions and get closer to your prospects. They act as buyers’ and sellers’ representatives in negotiations.

A real estate agent often works on commission, they get paid a percentage of the property’s purchase price. So their income depends mostly on how they pursue customers to purchase the real estate and get a deal done.

These real estate agents are highly experienced, highly qualified and licensed. They know exactly what they are doing and how the results would be. So they help you to lower the risks and higher the gross sales.

Just imagine, normally, a real estate transaction floor could run maximum about 10 projects per year.

But a real estate agency has another story, they can run at least 5 to 7 projects a month, so it would be about 100 projects per year.

Thus, you do not need to worry about the team’s experience and in-depth knowledge in real estate sector.

Advantages:

They are licensed and specialized with in-depth knowledge about all necessary tips in marketing.

This could help speed up the progress of the project, optimize marketing costs and increase the number of active customers registering for information about the project.

Disadvantages:

It is recommended to hire experienced and reputed real estate agents.

When running a business in real estate industry, you need to create your own vision. And if you are willing to make your vision become true, then you should find your own marketing agency who could understand and support it.

The real estate agents you hire will help you in creating effective marketing strategies that could promote your brand’s reputation and attract more customers in the sector.

If you want more information about real estate marketing services, then please contact us – thezone9.com.

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